Internet Marketing Vs Traditional Marketing – Can I Abandon Traditional Marketing?

This is a common question raised by novices in Internet marketing. Actually, it reflects a misunderstanding of the whole concept of Internet marketing. Because of its reliably novel stage, there is a mystique attached to the concept by newcomers and so the question: If I go for Internet marketing, should I abandon traditional marketing (as if one should now exclude the other)?

My simple answer is – why would you? Internet marketing and traditional marketing should complement each other. The Internet simply allows you to extend your reach beyond the current confines of your traditional marketing system such that areas in the world that were previously beyond your reach can now be accessed through the Internet.

To better appreciate that, it would be helpful to know what Internet marketing actually is. In a nutshell, it means putting up a website where you can display the product or service you are selling, and then encouraging people to drop by your site so that you can have buyers or customers. Everything else you will encounter in Internet marketing, including what may initially appear to you as highfalutin terms – like search engine optimization, search engine submission, reciprocal linking, keyword research – are nothing more than part of Internet marketing strategies to bring people to your website so that you will have the chance of making a sale. Without people finding out your website, you will never succeed in Internet marketing.

To better visualize this, consider the example of putting up a store in the physical world. Your store is located in a vast empty prairie. How are you ever make any sale if there are no people around? No matter how good your products or services are, if you have no passers by, if people can not locate you, you're finished. You have a choice of absolutely shutting down the store – or start an aggressive marketing campaign so that people will get to know about the existence of your store. And if you are successful in enticing them, people may start flocking to you to patronize your merchandise. Your strategies may occasionally include distributing leaflets announcing your store, putting up giant air balloons where from a distance, people will spot you, advertising on mass media, an so on.

The same thing happens to a business website – your virtual store in the Internet. Much like that solitary store in the prairie, all business websites initially exist in a much much vaster cyberspace prairie where no one will find you unless you now adopt and implement the well known Internet marketing strategies. But here's the exciting part – the analogy between the physical store and the business website (your Internet store) ends when it comes to their probable reach for potential customers. In that example of a physical store, how far can you reach out physically to attract customers? Realistically, even with a massive advertising campaign, you will most likely attract only people who are living within your immediate locality. Maybe a radius of fifty kilometers is good enough. Beyond that distance, people will find it impractical to still go to your store to buy anything. But not so in the Internet marketing model. You can be in the middle of the Sahara but your website can be found and access by anyone all over the world where you have Internet connection and where people will need your product or service! That's how massive you can get in Internet marketing!

Now, going back to the question – should you then abandon traditional marketing? That question sounds to me like coming from someone who's using a cellphone for the first time and who, in excitement about the power of the new gadget requests – will I now abandon face to face encounters and just talk with everyone through my cellphone? Of course not! Use your cellphone to get in touch with people who are not physically in your vicinity. But for people who are around you, there is nothing wrong with talking with them directly in person. In fact, that might even be preferred.

Instead of abandoning one system in favor of another, I suggest you combine Internet marketing with your traditional marketing skills. You could build an awesome marketing network that way!

Android Apps Development: A Perk to Mobile Technology

There’s no denying that advancement in mobile technologies have helped businesses and individuals manage a lot of their tasks without much hassle. In fact, there has been a colossal growth in the adoption rate of mobile technology and is still surging. However, the increase in usage of mobile apps has further helped in making the mobile technologies gain more popularity.

What makes mobile apps so popular?

We live in an era, wherein people are becoming more impatient and seek to get instant answers and solutions to their queries. We can’t wait more than a few seconds for our computer screen to boot up. But the mobile apps has taken out the wait from our handsets. That’s because, in most (if not all) of the mobile devices all your information can be accessed and stored through an application. This saves you from searching for a particular page by connecting to a network connection.

According to Forrester Research report (FORR), it is predicted that in the coming year 2015, around half of the devices used for corporate tasks will be mobile. This is suffice to understand that the popularity of mobile applications is not going to abate anytime soon.

How Android apps development proves beneficial for mobile technology?

Android is one of the most dominating operating system today. As a matter of fact, a lot of applications are build using the Android platform owing to the ease it provides in app development. Since most of them are free, people prefer to download one that interests them the most. Right from a business application to non-business app, you can build all to be run on the Android platform.

Owing to enticing experience and ease Android apps provides to a user, it has resulted in increase in the sales of mobile technologies such as Google’s Android. Furthermore, with help of applications you can optimize the performance of your Android powered devices. For instance, you can use Android apps that helps to kill background processes in your phone like Advanced Task Killer, Kill Background Processes.

What’s more, you can install an application that turns your Android mobile into a powerful business tool that enables you to perform your everyday business tasks even on-the-go. For example, app such as GDocs help keep all your important documents in the cloud. It provides users with access to the documents in their Google account, which can be viewed on your pocket-size mobile device. Plus you can even edit the documents and more via GDocs.

What’s the conclusion?

No doubt, mobile technologies became the most sought-after tools for individuals as well as business organizations. But what added to its popularity is the ever-increasing usage of apps such as the ones developed for Android platform. Whether you need some source of entertainment or a tool that can help you manage business processes, there is an Android app for every purpose. Therefore, as more and more people are getting accustomed to using an app, it eventually augments the need for mobile technology.

Technology in Sports

It today’s world, sport cannot go together without technology. With the ever growing development of new technologies, they have always tried to be implemented into sports. Because technology can give sports something nothing else can, an unmistakable truth. Or so they say. Due to the fact that people are, well, people, they are bound to make mistakes. It is because we are human, we are not robots, that we can make mistakes, while robots make them only if they are malfunctioning. This is especially emphasized in sports, where human eyes can often deceive their owners, the referees most importantly, but also players, coaches and the fans. That is why these days there are many discussions about installing video technology into sports, mostly football. What does technology actually mean for sports?

Here I would like to emphasize that there are already sports using technology, like tennis and cricket, to name some. It helped the referees a lot, to minimize and correct some mistakes they make. But apparently, not all problems are solved like this. Players that have been playing for a longer period of time, and have not grown up with these kinds of technologies, are not convinced that it works properly. This suspicion is probably understandable, because when they were first starting their professional sports careers, they did not probably even dream about something like this would exist. But this technology has been tested time after time, and skeptical players, such as Roger Federer, have learned to live with it and accept it, although probably not so reluctantly.

This technology used in sports is called Hawk-Eye line-calling system, or just Hawk-eye for short. It was invented by a British computer expert Paul Hawkins. It is now used in tennis, where six or more cameras, situated around the court are linked together, track the path of the ball. Then those six or more cameras combine their separate views and make a 3D representation of the path of the ball. For tennis, or basically any other sport, this means that any close line call can be checked, quickly and accurately. This is not always used on tennis tournaments, though. For instance, the French Open is not using this technology because the tournament is played on clay courts and thus the print of the ball on the ground can easily be seen. Maybe this will change one day, because you can’t always be 100% sure you are looking at the right print.

These days there have been a lot of talks about introducing this technology to the sport of football. The sympathizers of this idea have been especially loud after the South Africa FIFA World Cup 2010, where a lot of mistakes by the referees have been made (an Argentina goal allowed although the player was offside, England goal not seen in a crucial moment). However, referees are only human, and they are bound to make mistakes because they can not help it, so i do not think all those critics were fair to them. On the other hand, a recent statement was made from the UEFA president Michel Platini, who is not thrilled about the goal-line technology, saying that this would reduce football to a video game. I don’t believe that other sports who have this technology have been reduced to a video game. Furthermore, he also admits that referees can make mistakes and that there are many cameras on the field that can catch any disputable moment. So why not help football, or any other sport, to see these disputable moments clearly and to resolve them without making mistakes. Or is it better to hear a mass of critics every time something like this happens? I am sure the referees would like this kind of help, then they couldn’t be blamed for anything and wouldn’t have to listen to all the nonsense people say about them the other day, or worse.

Cheap Web Design: Choose It And Buy Your Peace of Mind

You had been wondering and getting apprehensive each time you realized you had very little or no experience with web design. It is the cheap web designers who can solve your problem. Taking help of internet to trace such designers can be very beneficial, a word of caution for you though- make proper enquiries and satisfy to the authenticity of their existence. Wherever you feel doubts or confusions, you should ask for few past references of satisfied customers. This way it will help you clear all doubts directly from their earlier customers.

Selecting the service providers will make sure that you get your designing needs fulfilled at reduced cost. Finding such designers would not be difficult with a massive competition all around where each service provider is well- known to charge their customers a very low price in return for services rendered by them. This way you can be sure of return to your investment.

Once you have selected cheap website design and seen it up and running, attracting good traffic, you should pay head to taking measures that can increase traffic flow towards your website. It is in this reference that link building and banner ads are very effective. Besides these two options, there is a third option, which is considered to be a sure shot way to find more business for your web. This would involve coming up with a good site. This will facilitate you in providing with greater details about your products and services.

It is advisable to include some of actual information that will make it more productive and meaningful for visitors to your site that is the result of selection of cheap website design. Having this will make the website more interesting and useful where visitors may even take print outs of the information that is contained in it. Having backdated and stale information is a strict ‘no no’. Keeping the information latest and current is seen by many experts as a prudent move that will ensure visitors can corroborate required information from other available means at their disposal. It will also leave a positive impact on their minds where they will feel satisfied and assured that your website is a genuine one.